Job Overview:

A Graphic Designer in the context of digital marketing is crucial for creating visually compelling content that attracts and engages the target audience across various online platforms. The role requires creativity, technical proficiency, and a keen understanding of digital marketing strategies.

Responsibilities:

   - Design visually appealing and on-brand graphics for various digital marketing channels, including social media, email campaigns, websites, and online advertisements.

   - Create engaging graphics, banners, and infographics to support marketing campaigns and promotions.

   - Develop eye-catching and shareable visuals for social media platforms to enhance brand presence and engagement.

   - Collaborate with the social media team to ensure graphics align with content and campaign strategies.

   - Design and optimize graphics for website banners, landing pages, and other web elements to enhance user experience and convey marketing messages effectively.

   - Create visually appealing and responsive email templates for email marketing campaigns.

   - Work closely with the Email Marketing Manager to ensure consistency in branding across email communications.

   - Design graphics for online advertising campaigns, including display ads, social media ads, and other paid media placements.

   - Collaborate with the marketing team to create compelling visuals that drive click-through and conversion rates.

   - Ensure consistency in branding across all digital marketing channels and materials.

   - Develop and maintain a design style guide to be used across different platforms.

   - Collaborate with the marketing team, content creators, and other stakeholders to understand project requirements and goals.

   - Incorporate feedback from team members to refine and improve designs.

   - Stay informed about design trends, tools, and techniques in digital marketing.

   - Bring innovative and creative ideas to the team to enhance the visual impact of marketing materials.

   - Manage and organize digital assets, including images, graphics, and templates.

   - Ensure that all graphics and visuals are optimized for various platforms and devices.

Qualifications:

- Bachelor’s degree in graphic design, Visual Arts, or a related field.

- Proven experience as a Graphic Designer, preferably with a focus on digital marketing.

- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

- Strong portfolio showcasing a range of digital marketing materials and campaigns.

- Understanding of digital marketing principles and the ability to translate marketing goals into visually appealing designs.

- Knowledge of web design principles and basic HTML/CSS is a plus.

- Excellent communication and collaboration skills.